Asus is once again making waves in the laptop market with its latest lineup centered on artificial intelligence (AI). Through the Zenbook S16, Zenbook 14, and various Vivobook variants, Asus is solidifying its position at the forefront of intelligent computing.
Revolutionizing AI in Asus Laptops: The Latest Zenbook and Vivobook
In a strategic move signaling a new era of computing, Asus Indonesia has just launched its newest range of laptops that significantly integrate artificial intelligence (AI) capabilities. The product line released includes premium models like the Zenbook S16 and Zenbook 14, as well as several Vivobook variants targeting a broader segment. The presence of AMD Ryzen AI processors and Copilot+ PC features across all these devices underscores Asus’s commitment to delivering a smarter, more efficient, and intuitive user experience.
Asus Zenbook S16: Heavyweight AI Performance in an Elegant Design
As the main star of this launch, the Asus Zenbook S16 arrives with specifications that will wow technology enthusiasts. Powered by an AMD Ryzen AI 9 465 processor paired with a dedicated NPU (Neural Processing Unit), this laptop delivers impressive AI performance of up to 50 TOPS. This means AI-intensive tasks, from data analysis to content creation, can be processed at incredible speeds.
Beyond performance, the Zenbook S16 is also a feast for the eyes with its incredibly slim and lightweight design. Utilizing Ceraluminum material, it weighs only around 1.5 kg, making it an ideal companion for high mobility without compromise. The 16-inch 3K Asus Lumina OLED display with a 120Hz refresh rate, Dolby Vision support, and full DCI-P3 color coverage offers an immersive and accurate visual experience. The audio sector is not left behind, with a six-speaker Dolby Atmos configuration delivering cinematic sound quality. The claimed battery life of up to 23 hours further completes this premium package.
Asus Zenbook 14: Portability and AI in One Hand
For those who prioritize portability but still want AI power, the Asus Zenbook 14 is the right choice. This laptop is equipped with an AMD Ryzen AI 5 430 processor with a 50 TOPS NPU, ensuring solid AI performance within a compact chassis. With a thickness of only 14.9mm and a weight of less than 1.28 kg, it’s incredibly comfortable to carry anywhere.
The Zenbook 14 features a 14-inch FHD+ OLED touchscreen that not only delights the eyes with sharp and accurate visuals thanks to HDR support and precise color reproduction but also offers seamless touch interactivity. Smart features like a dedicated Copilot key for quick access to the AI assistant, an integrated NumberPad 2.0 on the touchpad, and a claimed battery life exceeding 25 hours make the Zenbook 14 a laptop ready to accompany all-day productivity.
Vivobook Series: AI Power for Daily Productivity and Creativity
Asus hasn’t forgotten the Vivobook line, popular among users who need a balance of performance, features, and price. Several new Vivobook models now come with enhanced AI capabilities and performance:
- Vivobook S16: This model brings AI power to a more affordable segment, equipped with an AMD Ryzen AI 400 series processor and a stunning OLED display.
- Vivobook 16 (M1607GA): Powered by an AMD Ryzen AI 7 445 chip, this laptop not only offers capable AI performance but also proven durability thanks to MIL-STD 810H certification.
- Vivobook 15 and other Vivobook 16 variants: These models rely on powerful AMD Ryzen 7 processors, combined with up to 16GB DDR5 RAM and PCIe 4.0 SSD storage. This configuration ensures a smooth multitasking experience and responsive general computing.
Pricing, Availability, and Special Offers
Asus offers its latest AI laptop lineup with various attractive price options:
- Asus Zenbook S16: Starting from Rp 16,990,000 (~$1,875)
- Asus Zenbook 14: Starting from Rp 11,590,000 (~$1,280)
- Vivobook Series: Prices starting from Rp 6,290,000 (~$695)
- Vivobook S16: Starting from Rp 10,490,000 (~$1,160)
- Vivobook 16: Starting from Rp 8,790,000 (~$970)
The pre-order period for the Zenbook models has opened, and official availability in Asus stores, online platforms, and authorized retailers will begin on February 12th. Meanwhile, the Vivobook 16 (M1605NAQ) is scheduled to hit the market in early March.
As an additional bonus, customers who pre-book the Zenbook S16 or Zenbook 14 have a chance to get protection benefits worth Rp 5,599 for an additional Rp 1 during the promotion period.
